Dirty Lemon’s Pop-Up Shop Is Like Being Inside an Instagram Ad

A Morning Inside an Instagram AdDirty Lemon adds a storefront to its Instagram-centric strategy(Dirty Lemon)A year or so ago, I started to see advertisements for a “detox” lemonade called Dirty Lemon on Instagram. The ads showcased a chic, matte, striped bottle of premium, cold-pressed juice, and it triggered the part…
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